Pay Per Click (PPC) advertising is a very daunting and potentially costly marketing strategy that comes with an attractive ROI when managed correctly and with austerity. Google Ads (formerly Adwords), Bing Ads and Facebook Advertising are extremely effective at increasing the scope of your web presence and driving traffic to your website or app.
Your actual cost-per-click can and will vary and there is a way to optimize every campaign for cost effectiveness to stretch your paid serach budget with relevant content and landing pages that convert. Best practice PPC campaign management is essential to most efficiently utilize your SEM dollars and that normally requires the services of a paid search specialist.
If you have any sort of paid campaign, whether it be Adwords Express or a Yellow Pages display ad, you need to have it optimized and analyzed for ROI before you spend another penny.
Search engine marketing (SEM) is just an umbrella moniker for anything other than reliance on organic search. SEM goes by Pay-Per-Click (PPC), Cost-Per-Click (CPC) and various other acronyms and is available on a seemingly infinite number of platforms.
No matter the channel, the concept is the same: you create text and/or image based ads that are shown to your preferred target audience (impressions) and you are normally charged an explicit amount for every click. Ideally, that click is from someone seeking your goods or services and they are then redirected to a destination of your choosing (landing page) where they hopefully "convert" into a lead. An obvious oversimplification, but the gist is that you supplement your organic traffic with paid search traffic at an acceptable ROI/ROAS
If you have an existing campaign that is underperforming and/or costing more than you can afford, we need to have a conversation. It is very time consuming and there are far too many moving parts for PPC to be considered entirely DIY.
If you have the budget for it, SEM can be a very powerful marketing strategy. Call today or fill out this form to get started.