Pay Per Click (PPC) Advertising is a very daunting and possibly costly marketing strategy, but comes with an attractive ROI when managed correctly and with austerity. Google Adwords (or Bing Ads) and Facebook Advertising are extremely effective at increasing the scope of your web presence and driving traffic to your website or app.
Your actual cost-per-click can and will vary and there is a way to optimize every campaign for cost effectiveness to stretch your Paid Search dollar with relevant content and landing pages that convert.
If you have any sort of paid campaign, whether it be Adwords Express or a Yellow Pages display ad, you need to have it optimized and analyzed for ROI before you spend another penny.
If you have an existing campaign that is underperforming and/or costing more than you can afford, we need to have a conversation. It is very time consuming and there are far too many moving parts for PPC to be considered entirely DIY.
If you have the budget for it, SEM can be a very powerful marketing strategy. Call today or fill out this form to get started.