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The visibility of your website can be controlled to some degree in the organic search results provided by Google, Bing, Yahoo, DuckDuckGo, et al. SEO can be an excellent investment in your site's digital health and performance with the services of a seasoned search engine optimization consultant.

The major search engines also offer paid listings at the top or bottom of the SERPs for a variable cost per click. Whether your business already ranks well organically or not, even with smaller budgets, the ROI can be phenomenal with a well-managed PPC campaign set up by a paid search specialist.